Search Engine Optimization

Internet Marketing Overview

MONTH ONE

Keyword Request
Once you are signed up on our SEO program, you will be sent a email requesting keywords. Keywords are the words entered as searches on search engines like Google. For example, the following searches - 'Leather Boots', 'Leather Boots Australia' are using the keywords 'Leather', 'Boots' and 'Australia'.

SEO Assessment
Once our team has received your keywords we will then assess your web site for SEO. One of our team will compile a list of changes that need to take place in order for your site to achieve top search engine positions. The changes that need to take place can then be either carried out by your web developer or the Jazar design team. The cost for implementing changes in your assessment is a separate cost to your monthly fee.

The changes that need to take place are (in most cases) not going to impair the current look and feel of your web site. Websites that use frames, layers or Flash / Image layouts will require more drastic changes and therefore should expect a higher initial cost for implementation.

Link Networking
One of the changes usually requested in the SEO Assessment is the addition of a resource links page. This page will be used by our team to help network your site with other quality Websites in your industry. This type of networking plays a crucial role in achieving stronger search engine results.

To locate good sites for your network, our team will first analyze our extensive database to locate suitable candidates. In addition, our link building team will also crawl the search engines to locate Websites that are specific to your site. Our target is from 15-20 sites per month. Once a list of good sites to contact has been compiled, our support team will take over by contacting the target sites. Contacts are followed up weekly for a period of 1 month. Once a link to your site has been added, regular checks are carried out to ensure that it remains in place.

Pay Per Click Management
As you advertise your companies market offering it is important to know what to say as well as what your customers are looking for. Our management team will not only analyze the market to ensure you place your ads for the right keywords, we will also have our copywriters ensure that your message is clear. We will monitor your results and modify as needed.

Reporting
On a regular basis, emails from Jazar Dezign will be sent outlining the following:

• A list of Websites that have met our link criteria and have been approached for a link, remote Websites confirmed as linking to yours, links to be added on your own web site and overall reciprocation rate.
• Reminders which advise of status of the program and anything pending completion from your end in order to advance onward with the program.

In addition to these emails, a Hitslink™ program (view demo) will be set up for your site. This program has been designed to meet the needs of the SEO industry and is currently one of the best available visitor tracking programs worldwide.

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